Terms of Service

You must be at least 16 years old to use the Service. By creating an account you represent that you meet this requirement.

There are two account types: Owner accounts (for businesses managing reviews) and Customer accounts (for individuals leaving reviews). Each type has separate authentication flows and permissions.

You must provide accurate, current, and complete information when registering and keep it updated. Providing false information, including impersonating another person or business, is grounds for immediate account termination.

Both Owners and Customers are required to verify a mobile phone number via SMS OTP before full access is granted. This is a mandatory security requirement and cannot be bypassed.

You are responsible for maintaining the confidentiality of your credentials and for all activity that occurs under your account. Notify us immediately at support@gotrustloop.com if you suspect unauthorised access.

Each Owner account may create and manage one or more businesses depending on plan level. The Chain plan supports multi-location setups under a single account.

You may use the Service only to collect genuine reviews from real customers of your business. You must not use Trustloop to harvest reviews for businesses other than your own.

You must not use the Service to solicit, create, post, or distribute fake, fabricated, or substantially incentivised reviews. Offering gifts, discounts, or cash in exchange for positive reviews is prohibited. Reviews must reflect genuine customer experiences.

When connecting third-party review platforms (Google, Facebook, Tripadvisor, etc.) you are responsible for complying with those platforms' own terms and review solicitation policies. Trustloop accepts no liability for violations of third-party platform rules.

Business details you enter (name, address, category, integrations) must be accurate. Misleading business information that could harm customers or third parties is prohibited.

If you configure webhook endpoints, you are responsible for keeping the generated webhook secret confidential and for securing the receiving endpoint. Trustloop signs all webhook payloads with HMAC-SHA256 using your secret; you should verify this signature before processing payloads.

Review nudges are sent to customers who have registered an account and left a review at your business. By enabling nudges you confirm that sending such follow-up communications is lawful in your jurisdiction and that you will not use this feature to send unsolicited or spammy messages.

You are responsible for all fees associated with your chosen plan. Failure to maintain valid payment details may result in downgrade to the free Starter plan or suspension of the account.

Reviews you submit must reflect your genuine, personal experience with the business. You must not submit reviews for businesses you have not visited, submit multiple reviews for the same business within the applicable cooldown period, or submit reviews on behalf of others.

Review comments must not contain defamatory, harassing, threatening, discriminatory, sexually explicit, or otherwise unlawful content. We reserve the right to remove reviews that violate these standards without notice.

Customer accounts must represent a real individual. You may not create accounts for the purpose of manipulating review scores or gaming the platform in any way.

You retain ownership of review text and other content you submit through the Service ("User Content"). By submitting User Content you grant Trustloop a worldwide, non-exclusive, royalty-free licence to store, process, display, and analyse your User Content as necessary to provide and improve the Service.

The Service, including all software, designs, logos, text, graphics, QR code generation algorithms, and LoopAI models, is owned by or licensed to Trustloop and is protected by intellectual property law. These Terms do not grant you any ownership interest in the Service.

If you submit ideas, suggestions, or feedback about the Service, you grant us an irrevocable, royalty-free licence to use them without restriction or compensation to you.

We reserve the right (but not the obligation) to review, remove, or flag any User Content that we determine, in our sole discretion, violates these Terms or is otherwise harmful.

Prices shown in USD. Annual pricing is billed as a single upfront charge.

Paid plans are billed in advance on a monthly or annual cycle via Stripe or Paddle. You authorise us (or our billing provider) to charge your payment method on the applicable renewal date. All fees are non-refundable except as required by applicable law or as stated in our refund policy.

Where a free trial period is offered, your payment method will be charged at the end of the trial unless you cancel before the trial ends. Trial terms are shown at the time of sign-up.

You may upgrade your plan at any time; the new rate takes effect immediately and is prorated for the remainder of the billing period. Downgrades take effect at the end of the current billing period. Downgrading to a lower tier may reduce available features and data access.

You may cancel your subscription at any time from the Billing & Plan page in the dashboard. On cancellation your account will remain active until the end of the current billing period, after which it will revert to the Starter (free) plan. We do not provide refunds for unused portions of a billing period.

If a payment fails we will attempt to notify you by email. After a reasonable grace period we reserve the right to downgrade or suspend the account until payment is received. Persistent non-payment may result in account termination.

We reserve the right to change prices. We will provide at least 30 days' written notice of any price change before it takes effect for existing subscribers.

You may close your account at any time via the Settings page. Closing your account terminates these Terms with respect to your use of the Service, subject to provisions that by their nature survive termination (including content licences, limitation of liability, and governing law).

We may suspend or terminate your account immediately and without notice if you breach these Terms, engage in fraudulent or illegal activity, or if we are required to do so by law. We may also terminate accounts on paid plans if a payment obligation remains unresolved after a reasonable cure period. We will generally try to provide notice where it is lawful and practicable to do so.

Upon termination of an Owner account: QR codes associated with the account will be deactivated, business data will be deleted in accordance with our data retention schedule, and any active subscription will be cancelled. Review content associated with the business may be anonymised rather than deleted to preserve data integrity.